MINI – game

Agency

Proximity Italia (BBDO) : Milan

Category
various
Tags
game, MINI
About This Project

The stylistic elements of MINI are well defined. There is much space for ideas whereas the “tone of voice” is always with a little wink, bold and ironical. The main attribute of the brand is enjoyment (spontaneity, extraversion etc.). Hence MINI is a sponsor of events in the music and film section.
My colleagues developed a concept based on the spelling of words that are applicable to MINI. I was asked to create the game including all elements. Having in mind that the route of MINI is unpredictable, full of surprises and fun, I designed the board to reflect this. The design proposal was fully accepted.
Another project for MINI was designing a card.

“Is it love?”

Slogan 2001-2010