IKEA – exhibition catalogue
The agency Uforepublic in Frankfurt, were I was working at as an Art Director, was commissioned to produce a catalogue for the IKEA PS design collection. 46 products by 20 designers were exhibited in a gallery in Hamburg.
The only requirement for the catalogue was the use of the corporate font.
To direct one’s attention to the products and to give it an exclusive and a classical (you can even say magical) aspect, I didn’t add any colour. I neatly arranged the pages, but I kept it vibrant as these IKEA furnishing products have a playful touch and they are inspired by nature.
