The biggest german publishers pitched for the magazine of Deutsche Bahn mobil. Until then it was in the hand of Gruner + Jahr. The publisher commissioned Lo Breier and this art director me to design a new logo for the magazine’s cover.
We worked with the corporate font DB Head but also on new designs.
Gruner + Jahr won the pitch. Now the logo is set in DB Head Black (before it was Black Italic). Mobility (railway) is symbolized through an underlined, circular “o”, which was used also as an icon.