Hello

I’m Sina and working as a freelance designer in Berlin.

 

Besides free projects I work as a freelance designer/ art director for agencies and publishers (as DIE ZEIT). I do anything from concept to final artwork, with creation being my favourite part of my work and typography my passion.

 

At University of Applied Science Mainz I studied Communication Design, including a semester at the art college of Plymouth in Exeter, UK, and an internship in Milan. Before I did an apprenticeship in Media Design in Frankfurt/Main and gained experience in Art Direction, worked also in Zurich.

I came to Berlin via London in 2010. Six years later I was admitted as a member of the ADC (Art Directors Club).

 

Beside my diverse jobs I upgrade my studies in type design, for example by having visited several type design classes of Lucas de Groot. Then I teach myself for the second time project-oriented design (corporate identity/design) at design academy berlin.

Over the years I have established a broad and close-knit network of programmers, editors, photographers, illustrators and other designers.

 

It goes without saying that I always endeavour to create work of high quality with rigorous demands on creativity, flexibility and reliability.

 

Please feel free to contact me.

Course of life

2015–2018

Freelance Art Direction : Berlin

AGENCIES: UDG (United Digital Group) : Berlin • Winkler & Stenzel GmbH : Burgwedel • Produce Me : Dresden

 

CLIENTS: district office Mitte : Berlin • Graffiti-Guard : Wiesbaden • Lo Breier (Art Director) : Berlin • Raumgestaltung Otto (space design) • Kulturkonsorten Wolter Küpper GbR : Berlin • einer von euch Filmproduktion GmbH (film production) : Berlin

 

PUBLISHERS: Axel Springer AG : Berlin • Gruner + Jahr : Hamburg • DIE ZEIT : Berlin/Hamburg

 

INSTITUTIONS: design akademie berlin – SRH Academy for Communication and Design (Teaching Assistent at corporate identity class of Daniel Borck, Brody Associates) • University of Applied Science, Potsdam (student at typography class of Lucas de Groot)

 

MEMBER: Art Directors Club (ADC)

moving in Atelier 1, Berlin-Wedding (2017)

trips to Athens (Greece), Elephantine (Egypt), Goa (India), Portugal

Berlin-Wedding © Jochen Küpper, 2018

2011–2014

Freelance Art Direction : Berlin

AGENCIES: Bluetango : Vienna • ergo corporate communications GmbH & Co. KG : Berlin, Peix Pharma Agentur für Design und Kommunikation GmbH : Berlin

 

CLIENTS: Anlozo (asset management company) : Groß-Gerau, Anne Brulez (Coaching & Consulting) : Darmstadt • Frau Wagner (fashion design) : Berlin, Gebäudereinigung Rüppel e.K. • Graffiti-Guard • IMA/1001 Apart Service : Berlin • Lo Breier • Mona Kino (family therapy and screenplay) • Unabhängige Kelkheimer Wählerinitiative (UKW, independent party Kelkheim) • University of Vienna • Walter Mayer : Berlin

 

PUBLISHERS: Axel Springer AG : Berlin • The Atlantic Times : Berlin

moving in a studio in Alte Krematorium, Berlin-Wedding (2014)

trips to Amsterdam (NL), Barcelona (Spain), Greece, London (UK), Marrakech (Marocco), Turkey

Old crematory / silent green, Berlin-Wedding

2009 & 2010

Freelance designer : Berlin/Frankfurt/London

AGENCIES:  emdelight GmbH : Frankfurt • etage3 communication + design GmbH : Frankfurt/Offenbach • media process management GmbH : Mainz • Schölzel, Möhring GmbH : Frankfurt • Uforepublic : Frankfurt • werksfarbe.com concept + design : Bad Vilbel

 

CLIENTS: Anne Brulez (coaching & consulting) • Gebäudereinigung Rüppel e.K. • ixetic GmbH (automobile) • Nosichiara (Booking & management) • Sprachcaffe Languages Plus • Unabhängige Kelkheimer Wählerinitiative (UKW, independent party Kelkheim)

 

PUBLISHERS: Axel Springer AG : Berlin

relocation from Frankfurt to London and from London to Berlin

trips to Amien & Lille (France) and Bruxelles (Belgium)

neighbourhood in Bermondsey, London

2007 & 2008

Art Director (full time from 06/2008)
Junior designer (part time from 05/2007)
 

UFOREPUBLIC : Frankfurt

clients: Berckwerk • Commerzbank AG • F&P Fibonet GmbH • IKEA Germany  • District board of Odenwaldkreis • Olymptronica • RBS – Royal Bank of Scotland  • Sportswear International Srl • Text-at-work • Zentrum für gesellschaftlichen Fortschritt (Center for societal progress)

Studies: COMMUNICATION DESIGN / GRAPHIC COMMUNICATION (BA)

UNIVERSITY OF APPLIED SCIENCE : Mainz (diploma 05/2008)

UNIVERSITY OF PLYMOUTH : Faculty of Arts, Exeter (UK till 03/2007)

relocation from Wiesbaden to Frankfurt
trips to Chalkidiki (Greece), Milan, London, Paris

Exeter, UK

2006

Designer (internship from 03/2006 till 07/2006)

PROXIMITY ITALIA (BBDO Group) : Milan

clients:  Arval / BNP Paribas, BMW, MINI, Ipercoop, NIVEA Hair Care / BDF Beiersdorf, Sky TV, ThyssenKrupp AG, VOGUE Eyewear

Studies: COMMUNICATION DESIGN / GRAPHIC COMMUNICATION (BA)

UNIVERSITY OF APPLIED SCIENCE : Mainz

UNIVERSITY OF PLYMOUTH : Faculty of Arts, Exeter (UK from 09/2006)

resident in Exeter (UK), Milan (Italy), Wiesbaden
trip to Sardegna (Italy)

© www.lombardiabeniculturali.it
via Lanzone, Milan

2004 & 2005

Studies: COMMUNICATION DESIGN
Media designer (part time till 11-2004)

SCHÖLZEL, MÖHRING GMBH : Frankfurt

trip to Sardegna (Italy)

Holzstraße, UAS Mainz © Isabelle Niefer

2003

Media designer 

SCHÖLZEL, MÖHRING GMBH : Frankfurt

EFFACT AG : Zurich

clients:  Elvetino (SBB, rail catering), JOST – truck and trailer components, Switzerland Tourism

Studies: COMMUNICATION DESIGN (from 10/2003)

relocation from Kelkheim to Wiesbaden, stay in Rüschlikon (Switzerland)

Kaiserstraße 65, Frankfurt/Main

2000 – 2002

Media designer 

SCHÖLZEL, MÖHRING GMBH : Frankfurt

clients:  British Tourist Authority (BTA), JOST – truck and trailer components, Moneygram, Namibia Tourism, Switzerland Tourism

Media designer (apprenticeship till 02/2002)

GUTENBERG SCHOOL : Frankfurt
SCHÖLZEL, MÖHRING GMBH : Frankfurt

trip to Croatia, Turkey and Majorca, Spain

Kaiserstraße 79, Frankfurt/Main

1999

Media designer (apprenticeship from 08/1999, internship 07/08-1999)

GUTENBERG SCHOOL : Frankfurt
SCHÖLZEL, MÖHRING GMBH : Frankfurt

ABITUR (equivalent to english A-levels)

IMMANUEL KANT SCHOOL : Kelkheim

trip to Istanbul, Turkey

GUTENBERG SCHOOL, FRANKFURT/MAIN